Within two years, Google intends to remove third-party cookies from Chrome. Other search engines are doing the same. The job of marketers is getting harder as third-party cookies are gradually removed from browsers by Google and other search engines.
The answer for marketers is artificial intelligence- AI driven personalization tool that grows and learns in the same manner that people do, altering and evolving with different users over time. In the retail industry, artificial intelligence (AI) has emerged as one of the most talked-about technologies.
Because AI enables retailers to understand consumer preferences better, deliver customized content to each individual’s interests, and make strategic judgments about how best to spend their precious marketing budgets. Retailers may build more individualized digital experiences using AI technology that converts prospective customers into devoted ones.
According to IDC, AI will support 100% of IoT activities and 40% of digital transformation initiatives in the year 2019.
Importance of AI Personalization for Retailers:
Retailers can develop excellent digital experiences by using AI to create a comprehensive view of their customers.
Personalized Website For Better Customer Experience:
AI aids retailers in providing customers with improved online experiences.
Marketing teams may create microsites and landing pages for certain campaigns, target customers based on their interests, and manage your online material more quickly by using AI to tailor a customer’s online experience.
Here are five ways that artificial intelligence-driven personalization might enhance the client experience:
- Enhance product suggestions based on consumer preferences.
- Using website traffic as a guide, provide targeted information in real-time.
- Boost the number of online conversions.
- Give customers individualized experiences based on a vast amount of data.
- Deliver the correct information on the proper channel to the right audience at the proper time.
Utilize digital signs to extend the customer journey:
The way we buy things has altered as a result of AI. While a customer is in the store, real-time monitoring can affect how particular products are priced and which promotional tactics are employed. Digital signage with AI capabilities provides a competitive edge in the retail industry because margins are thin.
Optimization for Mobile:
Mobile-friendly content makes it easier to distinguish your products from your rivals. Delivering product recommendations and incentives in real-time increases the likelihood that a customer will purchase from you.
These are five ways that content augmented by AI can encourage more consumer purchases:
- Chatbots facilitate product purchases and enhance customer communication.
- AI-powered customization enables businesses to combine data from several sources into a single customer perspective, encouraging customers to order.
- Discovering trends and micro-segments based on user behavior, device type, and geolocation is made possible by analyzing customer data.
- The likelihood of closing a deal increases with recommendations based on the particular preferences of each consumer.
- Automated A/B testing for mobile apps can help you consistently improve the performance of the app’s content by driving clicks.
AI Personalization Helps in Better ROI Of Paid Ads:
AI algorithms assist in analyzing ad performance data and can identify trends that will help you employ your ads more effectively. Additionally, adverts can be rapidly modified to cater to certain customer preferences.
Earlier, the top management would have to examine this kind of data and make general judgments regarding the use of paid advertisements.
Uses of AI that help enhance sponsored advertising include:
- To increase efficiency, deliver more pertinent display ad content, and place real-time bids.
- Offer and display advertisements along with highly targeted content on digital signs.
- Ad performance can be improved by more focused media purchases based on information gathered from multiple channels, devices, and apps.
Leveraging the use of the Internet of Things (IoT):
As a result of changes in connectivity brought about by the IoT, retailers now have access to a wealth of data that will help them make better decisions. What information is shared with clients is influenced by AI-powered smart devices, including wearable technology and home appliances. Using consumer feedback to inform business decisions can help shops improve brand recognition and customer relationships.
AI Personalization Will Be A Competitive Edge Over:
The beauty of AI is that it enables offline and online shops to provide customized content in real-time that encourages purchases.
By utilizing the potential of AI, retailers can engage with customers, set themselves apart from the competition, and gain important customer information that supports their sales and marketing efforts.